Vodafone rewards its customers as Jenson Button drives through the streets of Manchester in
his Vodafone McLaren Mercedes F1™ car
Vodafone VIP brought a taste of Formula 1™ to the heart of Manchester city centre this weekend, with F1™ driver Jenson Button and the Vodafone McLaren Mercedes team staging a celebration of the sport.
Crowds lined Deansgate on Monday (29th Aug) afternoon for the highlight of the Bank Holiday, as Jenson Button revved up his Vodafone McLaren Mercedes F1™ car and drove it through one of Manchester’s busiest streets. Button also treated two lucky Vodafone customers to a thrilling drive through Manchester city centre in a McLaren MP4-12C sports car, before ending the day with an on-stage, public Q&A appearance.
Jenson enjoyed the day enormously, commenting:
“I think Vodafone VIP has done a brilliant job to make this happen – it can’t have been easy – but to see the looks on people’s faces when I opened up the throttle, was a fantastic moment. It is all about giving something back to the fans and just unleashing the awesome power of a Formula 1 car. It was a lot of fun.”
Jenson’s appearance was just one part of a three day event. From Saturday 27 to Monday 29 of August, Vodafone customers and friends enjoyed the Vodafone VIP Fanzone in Albert Square. The Fanzone contained a bespoke Go Kart Track, and a number of interactive F1™ experiences, including a pit stop challenge, a sit in Vodafone McLaren Mercedes car, an F1™ simulator and an exhibition of race suits and helmets. Throughout the weekend there was also a pit garage on the forecourt of the Hilton Deansgate in which Vodafone customers had the opportunity to go behind the scenes in the team’s garage.
The celebration was part of Vodafone’s drive to reward as many of its customers as possible. Previous Vodafone VIP events have been based in London and the South East so by bringing F1 to the North West, Vodafone VIP are aiming to reach a wider audience and thank even more of their customers.
Councillor Pat Karney, of Manchester City Council, said:
‘Vodafone VIP Live is a great example of the sort of unmissable events which Manchester stages and a great way show what our city has to offer. We are extremely grateful to Vodafone who provided the opportunity to have the I Love MCR logo printed on the side of the car. Word of the campaign has spread fast, so it's entirely fitting that an F1 car bearing the campaign logo should be seen racing down Deansgate’
The F1™ event in Manchester is just one element of Vodafone VIP, which gives customers access to the best of British festival, fashion and Formula 1™ events. Vodafone VIP provides customers with the hottest tickets and money can’t buy experiences. All Vodafone customers can register for Vodafone VIP by going online.
Visit www.vodafone.co.uk/VIPManchester to find out more.
I Love MCR Campaign
In partnership with Marketing Manchester and Manchester Arndale, Manchester City Council have launched the 'I Love MCR' campaign to show the world that the people of Manchester are proud of their city. Become a fan on the ‘I Love MCR’ Facebook page at http://www.facebook.com/WeLoveMCR.
Follow the conversation on Twitter using #IloveMCR
No comments:
Post a Comment